http://www.online-shopping-malls.com/full-size/
After 2011, No Ford Pickup Trucks Will Be More Small Than The F150
More Ford trucks are on the road than nearly each and every other automaker. The most popular full size pickup in North America is the F150, and for good reason. There are other truck models that have sold well within the past. The Ford Ranger was quite popular for some time. However, the Ranger is being retired after 2011. Also retiring is the only other truck made by Ford, the Sport Trac. Soon, only the F series will remain. Ford is cleaning house of all non-performing brands and vehicles.
Sport Trac will cease to be
Ford has been retiring models and brands not popular enough to keep. As outlined by the Courier-Journal, the Sport Trac is done as of October 2010. Ford is shutting down the line, as it is just not selling. Like just about any car, there is a cult following for it. Nevertheless, it just isn’t enough to keep making them. Initially offered in 2000, sales held steady for several years at around 60,000, however afterward steadily declined afterward. Fewer than 6,000 have been sold so far this year. Small pickup trucks are a declining market segment, making up only two percent of all auto sales. Though the models cost less at the dealership than the F150, it would cost more to keep making the Ranger and the Sport Trac. The F150 out performs them in sales too well.
Ford strips the excess
Ford, just like GM, is trimming away the fat. The car maker is getting rid of models and brands that aren’t selling. Ford will offer less than 30 different models worldwide, according to Automotive News. In 2006, Ford offered 97. Since then, Jaguar, Volvo, Aston Martin and Land Rover were sold. Mercury will stop existing at the end of the year.
Lean and mean
Ford is also actively paring down its current roster. The company is also retooling many of its vehicles so that more parts are standard. Take the Fiesta, which has 10 variations offered worldwide. About 65 percent of the parts of that auto are shared with other autos. Ford believes the turbo V6 in the new F150 will appeal to more people.
Articles cited
Courier Journal
courier-journal.com/article/20100925/BUSINESS/309260013/1008/NEWS01/Ford to end Sport Trac production in December
Auto News
autonews.com/apps/pbcs.dll/article?AID=/20100927/OEM04/100929868/1257
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